Never was there ever a time of so many clothing brands existing at the same time.

It's no fucking miracle, truth is: It was never as easy starting through with a clothing brand than it is today. 

However, while this might sound like a good thing, it really isn't.

I want to challange any reader going over this text right now to find me 5 decent newcomer brands that actually love what they do and are not absolute garbage.

I bet you can't do it, and that, keep in mind, hence the fact that there's thousends of them out there.

We're in business because we fucking love what we do, we love clothing, we love streetwear and we love sharing that love.

There's a German saying, "Wie Sand am Meer", meaning "Like sand at the the sea", but we're no fucking grain of sand - we're  exactly the ones who take that sand and flip the whole game over. Good luck being sand. 

- But we'll be the fucking hourglass.